Rolex Cosmograph Daytona:

Rolex were forerunners in developing the Oyster and Perpetual. Thus, Rolex was not well known for pioneering chronographs. However the success of the Cosmograph impelled Rolex to be in the position of being the ultimate "sportsman's" watch. These watches soon adopted the name "Daytona" after being sought out by some of the biggest names in auto racing in one of the biggest racing communities of Daytona Beach, Florida. In the beginning, the Daytona's were available in two dials, either in black with silver registers or cream white with black registers. Soon, these dials adopted the name "Paul Newman" after he was seen wearing it in the movie "Winning".