Rolex History

Rolex is the world's best known brand.

However, the origin of its name and logo are difficult to determine. Hans Wilsdorf, who founded the brand in 1908, wrote:-

"I sought to create a name that would be easy to pronounce in all European languages and that could easily and elegantly grace the dial of a watch"

The logo - a crown with five branches tipped with pearls - may possibly be the five fingers of the hand, although this hypothesis is not confirmed by Rolex archives.